Found widely in Europe and Asia, this fruit is high in nutrients, especially the relatively rare omega-7s, which promote healthy skin, hair and nails, making the oil a popular beauty product ingredient. It’s the trendiest ingredient in make-up and beauty brands such as actress Salma Hayek’s brand for CVS Pharmacy, Nuance.
Juice Generation is also planning on riding the Sea Buckthorn Berry wave; in 2013 the juice bar will be offering vials of raw concentrated Sea Buckthorn as a “beauty boost.” “Sea Buckthorn is the hottest new super ingredient used is many creams, serums and elixirs. We will be jumping on this major trend and selling the edible high potent version to take as a shot,” says Emily Parr of Juice Generation.
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