The Deadly Social Media Drinking Game Set To Invade The U.S.

'Neknomination' challenges reportedly responsible for deaths in Britain. Is the U.S. next?

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A potentially hazardous internet drinking game called ‘NekNomination’ has reportedly¬†claimed two lives in the U.K., and has some worried it might spread to teenagers in the United States too.

The game is simple: teens film themselves downing a drink and post the video on social media. Then, they nominate a friend to outdo them. If the rival doesn’t post a more extreme video, he or she is ridiculed on Facebook or Twitter for not participating in the game. Dares have included drinking alcohol from a toilet bowl, or even mixed with dog food, a dead mouse or a live goldfish.

The competitive nature of the game has authorities worried, with some wondering if Facebook should take a more active role in closing down pages that encourage potentially dangerous drinking.

The game began in Australia, according to CNN, but some say it’s only a matter of time before this mix of alcoholic excess, social media and peer pressure becomes a recognizable trend in the United States.

A potentially hazardous internet drinking game called ‘NekNomination’ has reportedly¬†claimed two lives in the U.K., and has some worried it might spread to teenagers in the United States too.

The game is simple: teens film themselves downing a drink and post the video on social media. Then, they nominate a friend to outdo them. If the rival doesn’t post a more extreme video, he or she is ridiculed on Facebook or Twitter for not participating in the game. Dares have included drinking alcohol from a toilet bowl, or even mixed with dog food, a dead mouse or a live goldfish.

The competitive nature of the game has authorities worried, with some wondering if Facebook should take a more active role in closing down pages that encourage potentially dangerous drinking.

The game began in Australia, according to CNN, but some say it’s only a matter of time before this mix of alcoholic excess, social media and peer pressure becomes a recognizable trend in the United States.