Katy Steinmetz is a TIME reporter based in San Francisco. In addition to working on features for TIME and TIME.com, she contributes to TIME's Swampland, Healthland and NewsFeed blogs. She pens a weekly column on language called Wednesday Words and acts as impresario for political columnist Joe Klein's annual road trips.
Let’s be honest: everybody lies. The question is whether people believe what you say. And a new study shows that your trustworthiness depends not just on the words you use, but on who you are and how you say them.