Having a bad reputation may not be desirable, but it does make you more likely to be seen — literally. A new study finds that, all other things being equal, people are more likely to pay attention to faces that have been …
altruism
Learning from the Japanese Example — What Makes a Hero?
As Japan faces fallout from this week’s catastrophic earthquake and tsunamis, hundreds of workers and soldiers are trying at great personal risk to cool damaged nuclear reactors and prevent further spread of radioactive …
An Evolutionary Explanation for Altruism: Girls Find It Sexy
One of the big unsolved mysteries in evolutionary theory is why creatures are altruistic. Selflessness doesn’t seem to be one of those qualities that ensure survival of a bloodline, since, by definition, it means acting against oneself.