Two distinct brain networks guide our reasoning and the behaviors we ultimately undertake based on those judgments
choices
Why People Stick with Cancer Screening, Even When It Causes Harm
When it comes to complex medical decisions, cold hard statistics may hold little sway over patients in the face of a single, compelling anecdote.
Reading Swimsuit Issues “For the Articles”
Men really believe they read Playboy for the articles (although internet porn doesn’t even offer that excuse)—at least according to fascinating new research published as a working paper by Harvard Business School [hat tip: Economist]. The study sheds light on how people rationalize embarrassing or otherwise questionable behavior …