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How Social Networks Impact Drinking Habits

Adding to their previous research examining the impact of social contagion on everything from smoking to generosity, Harvard sociologist Dr. Nicholas A. Christakis and University of California, San Diego, political scientist James Fowler most recently teamed up to examine how social networks influence alcohol consumption.

Generosity Can Be Contagious

Image courtesy of James Fowler, U.C. San Diego

One person’s initial generosity can spark a chain reaction of benevolence, according to the latest study from prolific social contagion researchers James Fowler and Nicholas Christakis.