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2010: The Year in Preposterous Health Claims

If a product trumpets benefits that seem too good to be true — “Lose weight by eating pizza!” — it probably means they are.

FTC again condemns Kellogg’s inflated health claims

The U.S. Federal Trade Commission has, for the second time, lashed out against exaggerated marketing claims made by Rice Krispies’ manufacturer Kellogg’s. Last year the FTC ordered the company reached a settlement with the FTC, which criticized its unfounded claims that Frosted Mini Wheats cereal was “clinically shown to improve kids’ attentiveness by nearly 20%.” [...]