The U.S. Federal Trade Commission has, for the second time, lashed out against exaggerated marketing claims made by Rice Krispies’ manufacturer Kellogg’s. Last year the FTC ordered the company reached a settlement with the FTC, which criticized its unfounded claims that Frosted Mini Wheats cereal was “clinically shown to improve kids’ attentiveness by nearly 20%.” Yet shortly after coming to an agreement on that previous marketing campaign, Kellogg launched another effort for Rice Krispies, claiming that the cereal could boost children’s immunity, according to a statement released yesterday by the FTC.
