Starting this week, an eyebrow-raising ad campaign will take on one of the last taboos of America’s media landscape: menstruation.
marketing claims
FTC: Nestlé to drop deceptive health claims
The U.S. Federal Trade Commission (FTC) announced today that Nestlé will withdraw unsubstantiated advertising claims about the health benefits of a boxed drink for children. In the first case to challenge marketing claims made about probiotics — also known as “friendly bacteria” — the FTC questioned the validity of Nestlé ads which
…