The psychology of Facebook profiles

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LONDON, ENGLAND - MARCH 25: In this photo illustration the Social networking site Facebook is displayed on a laptop screen on March 25, 2009 in London, England. The British government has made proposals which would force Social networking websites such as Facebook to pass on details of users, friends and contacts to help fight terrorism. (Photo by Dan Kitwood/Getty Images)

Given the online forum of Facebook to create whatever public persona you’d like, it would seem logical that people might portray an idealized version of themselves—putting up their most attractive photos, editing down their thoughts to the most clever and pithy before posting them in a status update, carefully choosing favorite books and movies to portray a certain sophistication. Not so, say researchers from the University of Texas at Austin. Instead of using Facebook to create rose-tinted portraits of themselves, more often people’s Facebook profiles reflect their authentic personalities, with all of the quirks, funny faces and moodiness they entail.