Kimberly-Clark, the company that manufactures Kotex brand pads and tampons as well as Poise and Depend adult incontinence products, has decided to take a more straightforward approach in hawking its wares. Last month Whoopi Goldberg appeared in a TV ad for Poise during the Oscars portraying several famous historical women with the same wee problem. (Everyone from Lady Liberty to Mona Lisa confesses that they sometimes “spritz” and Cleopatra announces, “I have been leaking for years!”) In early March Kimberly-Clark announced that they would begin selling Depend adult incontinence pads and underwear in bright colors and floral prints, and recently began a TV ad campaign featuring active older people whose friends and families “know” so much about them, but don’t know that they have a leakage problem.