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Why Cartoon Characters Make Kids’ Food Taste Better

A new study finds that when kids see familiar and favorite characters from cartoons or movies on food packaging, they tend to like that food more.

Are Cartoon Characters Coaxing Kids to Eat Junk Food?

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Is your kid on the Dora the Explorer diet? Children say food tastes better when a familiar cartoon character — like Dora or Scooby Doo — appears on its packaging, a new study finds. And most kids prefer snacks that have the character on it, over generic packages containing the exact same food.