Number of calls to 1-800-QUIT-NOW, a toll-free number that helps people quit smoking, last week — the first week of the CDC’s $54 million graphic antismoking ad campaign. The phone line had received fewer than 14,500 calls the week before. Views of the government’s quit-smoking website also rose, from about 20,000 to about 66,000. These are the largest spikes in traffic that the seven-year-old phone line and website have ever seen. [via Associated Press]

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